According to industry sources, MediaTek had entered Apple’s supply chain for the headphone brand, Beats. Apple owns Beats and this is the first time Apple had chosen MediaTek, a Taiwanese fabless semiconductor to supply the chip components.
Apple products usually carry its in-house designed chips, this shows a shift in their strategy.
Ever since the iPhone retail box stopped including headphones(since iPhone 12), Apple had been expanding their own branded headphones.
iPhones has a bright outlook of sales to surpass 200 million units, and most of them will need a headphone. That is where AirPods and Beats come into play.
AirPods are pricier with a higher base period leading to slower sales growth, whereas the latest Beats headphones, Beats Flex, costs as low as US$49.99, serving to breakthrough sales growth.
Industry watchers predict the earliest shipment is set between February and March.